About Marti Luparello

Marti began her extensive career in public policy and public affairs with pivotal roles under former Senator and Agriculture Commissioner Todd Staples at the Texas Department of Agriculture and as a key member of his statewide political campaign. She also gained valuable Capitol experience working in the Senate office of former Senate Chairman and Comptroller of Public Accounts, the Honorable Glenn Hegar—now Chancellor of the Texas A&M University System.

In 2010, Marti transitioned to the private sector, launching her consulting career at a leading public affairs firm, where she later returned as Chief Operating Officer (COO) in 2022. In between, she served as Director of Government Relations and Compliance for Texas Farm Bureau Insurance Companies for four legislative sessions. There, she effectively represented a major P&C insurance company, influencing policy through strategic engagement with executive, legislative, and regulatory leaders.

As COO at Imperium Public Affairs, Marti led strategy and communications while continuing her advocacy work for a broad range of clients and industries. Her 20+ years of experience in Texas politics—including consulting, public policy, campaigns, and advocacy—ultimately led her to launch Ocotillo Public Affairs.

A native of Alpine, Texas, Marti holds a B.S. from Texas A&M University. She proudly serves on the Texas Advisory Council for the National Center for Missing and Exploited Children (NCMEC). Marti and her husband, Anthony, are the proud parents of two boys. When she’s not hustling around the Capitol or across the state for her clients, you’ll find her volunteering at her sons’ school, cheering them on in their many sports endeavors, cheering at a weekend college game, and traveling with her husband. 

The meaning behind the name.

Marti was born and raised in Alpine, a small town in far West Texas near the southern border and Big Bend National Park. When choosing a name for her business, she wanted to honor her West Texas roots—where she developed her work ethic and grit.

The Ocotillo plant, native to that region, symbolizes resilience, adaptability, and the ability to thrive in harsh conditions. It also represents reemergence and perseverance through difficult times. In some cases, the plant is even used to reinforce structures. These traits reflect the foundation Marti brings to her work—and the kind of strong, steady presence she strives to be for her clients.